Celebrating 5 yrs of Premier

Set your sights on a whole new Premier Program launching January 1, 2020.

Get ready for even more.

I'm Premier

The Premier Program national campaign launched Fall 2019! Television, radio, outdoor, and digital advertising will motivate patients to schedule an appointment at a Premier Program private practice.


We’ve heard you—loud and clear!

Doctors, like you, have shared what you want to see in an upgraded Premier Program. That’s why the enhanced benefits will provide the opportunity for more savings and rewards, more business-building opportunities, and more education. And that’s just for starters.

Create a greater competitive advantage for your private practice.

Private practice doctors gain a greater competitive advantage through easy access to savings on industry-leading brands, tiered rewards, marketing support, and useful education for doctors and staff. Your patients are rewarded with enhancements, ensuring a great customer experience.

Now is the time to secure the best benefits, giving you access to more. More savings. More exclusive offers. More education. More access to the best brands. More patient traffic.

So, what are the enhancements?

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Education and
Training for You
and Your Staff

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and Offers

Log in to view the latest enhancements and to check your status in the enhanced Premier Program.

Not a Premier Program practice?

Become a part of the Premier Program today. Don’t miss out on innovative products, tools, and services that create opportunities for your practice and value for your patients.

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Practices with the Premier Program banner are averaging 2 times more clicks on vsp.com than those without.1

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Practices meeting all Premier Program targets are averaging $20 more per VSP claim.2


9 out of 10 of your VSP patients say they will return to the same Premier Program practice.3


Practices participating in the Premier Program average 47% more new VSP patients compared to 32% more than those who are not.4


“With the Premier Program, I’m reminded there is a team that wants to help me.”

– Adam Clarin, OD, Clarin Eyecare, Miami, FL

Interested in learning more? Please fill the form below and a dedicated VSP representative will contact you.


1. Monthly average January 2018 – December 2018 based on practice data desktop searches.
2. Since inception versus LTM ending 01/01/19.
3. 2019 Annual Patient Satisfaction Survey.
4. VSP Signature Plan® and VSP Choice Plan® claim practice data, LTM through December 2018.